The free version of dating apps come with a swipe limit. You are only allowed to swipe right(like) a profile a limited number of times before you’re shown the upgrade to premium notification once the swipe limit is reached.
There is no one rule fits all for the number of free likes on dating apps. Every dating app has its own limit of the number of likes you get per day.
In this article, I’ll go over how many likes you get on three famous dating apps Tinder, Bumble and Hinge as well as how to make the most of these free likes.
How Many Likes Do You Get On Tinder? (Tinder Swipe Right Limit)
Tinder provides users with 50 free likes and if you reach the 50 likes limit then your right swipes are restricted for a period of 12 hours. After 12 hours, Tinder provides you with another 50 likes and the same restriction limit applies to this set of likes. Tinder doesn’t put a limit on left swipes or dislikes. If you continuously keep swiping then you get a total of 100 free likes every day on Tinder.
Once you reach the right swipe limit, you will be presented with a screen with the text “You’re Out of Likes” and you will be asked to purchase a premium subscription like Tinder Plus, Tinder Gold, or Tinder Platinum to get unlimited likes.
The purchase screen also has a timer countdown that shows the exact time for which you are locked out of Tinder and won’t be able to swipe right. This is a good thing because you know exactly how long you’re locked out of Tinder and when you can get back to swiping.
How Many Likes Do You Get On Bumble? (Bumble Swipe Right Limit)
Bumble is more aggressive with the number of free likes and they are focused on getting users to buy a premium subscription rather than allowing the users to enjoy their free version a little more.
Bumble provides users with 25 free likes and once that limit is reached, you’ll be locked out of the app for a period of 24 hours. You are then presented with a purchase screen for buying a premium subscription to continue swiping. In total, Bumble has a right swipe limit of 25 likes per day.
After the 24 hour wait period is over, your Bumble account is unlocked and you can get back to swiping. The 25 likes limit is not usual for Bumble because some time back they allowed unlimited likes for users and the quality of profiles on the app was really good.
However, their revenue was going down which is why they have gone really aggressive with their paid subscription model. This did increase their revenue but now they’re losing a lot of users and the quality of users is also going down.
How Many Likes Do You Get On Hinge? (Hinge Swipe Right Limit)
Hinge provides users with 8 free likes before they are presented with a purchase screen for their premium subscription. The user can get one of their premium subscriptions to enjoy unlimited likes. On Hinge, the likes reset at a fixed time of 4 AM every day.
If you don’t want to purchase a premium subscription, you’ll have to wait till 4 AM the next day before you get all your 8 likes. Hinge has the lowest swipe limit among the three dating apps with the other two being Tinder and Bumble. This is a con of this app but Hinge does notify users when their profile is liked by someone and this feature is not present on Tinder and Bumble.
Hinge has higher quality matches than the two platforms. Since Hinge offers so few likes one thing is guaranteed that people using Hinge are genuinely looking to find a partner and they’re not shy of spending money to find one. People on Hinge aren’t freebie hunters but a significant amount of users on Tinder and Bumble want everything for free and never pay.
Why Do Dating Apps Limit Likes?
Dating apps limit the number of free likes to encourage users to purchase their premium subscriptions which increases their overall revenue and allows them to grow their business.
When dating apps like Tinder were launched, there was no limit on the number of likes. Users could go on swiping for hours without any worries and there was no like limit to stop them. This was a tactic to grow their user base and get users addicted to the platform so they cannot just quit the next day.
Once Tinder reached a significant amount of users, they put a limit on the number of likes and presented users with a purchase screen with their premium subscription models and they found that a decent percentage of users did end up purchasing a premium subscription because the users were addicted to the dating app.
Once other dating companies like Bumble and Hinge saw Tinder’s huge growth in users and revenue, they followed suit and put a limit on the number of likes and introduced premium subscriptions for users to get unlimited likes.
How Do Dating Apps Put A Limit On Likes?
All dating apps don’t use the same method to limit likes. Some dating apps have a higher like limit while others have a lower limit.
Similarly, some dating apps like Tinder lock your ability to like others for a period of 12 hours while other dating apps like Bumble lock your profile for 24 hours if you reach the swipe limit. Whereas, dating apps like Hinge have a fixed time when your likes reset automatically.
When you reach your likes limit, you’re basically locked out of the platform because you cannot swipe right. You can swipe left but what’s the use when you cannot like other profiles. Since you’re not able to like profiles, dating apps use this opportunity to present you with their premium subscription models offering unlimited likes.
If you’re really addicted to the dating platform and can’t wait for your likes to reset, you will naturally purchase a subscription and get back to swiping. Dating apps use this clever hack to get users to buy their premium services and increase their revenue.
Do Dating Apps Put A Limit On Dislikes?
Dating apps don’t put a limit on the number of dislikes. You can swipe left or dislike as many profiles as you want without getting locked out.
A few years back Bumble put a limit on the total swipes (both left and right) but they have removed this feature. Now, they only put a limit on the likes and the number of dislikes is unlimited.
There is no point in putting a limit on dislikes because if a user isn’t interested in the other person, they are free to move on and since they are disliking, there’s no way they would match with others. The main goal of a dating app is to like someone they feel is a good match for them and dislike others who they aren’t interested in.
Also, if users are disliking, it means they are spending time on the platform which is another measure for determining the popularity of the app. Dating app companies are backed by huge investors and they need to check figures other than revenue like time spent on the app, Daily Active Users(DAU), User Retention Rate, and others.
Also, a few of these dating companies have an IPO whose price goes up as the number of users and the time spent on the app increases. These dating apps have dedicated teams to increase revenue, user growth, and retention. They do a lot of testing to come up with better revenue models which makes them some of the most popular apps on the market.
Dating apps don’t allow users to swipe right continuously and they limit the number of swipes to around 50 – 100 before the user’s profile is locked out and they cannot swipe right. This lockout remains for 12-24 hours depending on the platform and once the time ends the users get all of their likes again.
These dating platforms are extremely efficient in growing their revenue and increasing user retention time so users are shown paid subscription offers only when they have no other choice and a good amount of users do end up buying a premium package.